A build you can look at today
Newly launched: the builds you can click through on this page are real, working sites, not mockups, which is the actual proof right now rather than a client list.
A complete counselling practice site, built to the standard every plan gets
A demonstration practice, clearly labelled as one: no invented practitioner, no invented registration number, no fabricated review. Everything else is real.
pages: home, about, how I work, six specialisms, fees, questions, contact, three legal pages
third-party requests. No fonts, no analytics, no pixels, no embedded widgets
WCAG 2.2, verified contrast on every pair, keyboard operable throughout
Sixteen is more than the Essentials or Practice page caps, on purpose: this shows a practice several months in, after its specialism pages have been written. A real client launches with core pages and a few specialisms, then adds one a month. This is what growth looks like, not day one.
Opens the demonstration site. Nothing there is a real practitioner.
That reference build uses one page structure: one of five finished sites you can open right now, each genuinely different, not a recolour. To compare the structures alone, without colour and copy in the way, see the three layout options.
Six choices, and why each one
This is what a build actually consists of. None of it is taste.
- The enquiry form asks three things, and the message is optional
- a website form is the wrong place for health data
- Fees are on the page, in full, including cancellation
- the commonest reason a visitor leaves without asking
- Specialism pages lead with the reader's experience, never the method
- people search for how it feels, not for a modality
- Search engines are told this is a professional service, not a medical provider
- claiming medical authority a counsellor does not hold is worse than claiming none
- The crisis line is built into every page at once, not added page by page
- it cannot then be forgotten on a new one
- Fonts live on the site itself, and nothing else is allowed to load in
- adding a tracker later becomes a deliberate act, not an accident
What actually changes
The patterns we see most often on existing practice sites, next to the same information rebuilt. Drag the divider, or use arrow keys.
Stylised for legibility, not a screenshot of a real site, but every label is a pattern we see repeatedly, and every number is what our free check measures.
Yours will not look like it
The reference build uses a deep teal and copper palette with a serif display face: a decision for that practice, not a house style. A studio whose sites all look the same has one idea.
What carries across every build is the standard underneath: accessibility, speed, no tracking, compliant wording, and a form tested every day.