Where we actually fit
We're not the only reasonable choice, and we won't pretend otherwise. Here's where a DIY builder, a general agency, or a practice platform genuinely makes more sense than us.
Figures below are typical ranges, checked against current UK pricing. Prices change. Tell us if something looks out of date.
Comparison table
| This studio | A DIY builder | A general agency | A practice platform | |
|---|---|---|---|---|
| Typical cost | £149 setup, then £19–£39/mo | £9–£40+/mo | £500–£3,000+ upfront, plus hosting | £15–£35/mo, often per seat |
| Who builds it | A person, for this practice specifically | You, from a template | A team, rarely specialists in this sector | Nobody: a generic template inside the platform |
| Accessibility | WCAG 2.2 AA guaranteed, or fixed free | Depends on the template and your setup | Depends entirely on that agency | Whatever the platform's template happens to be |
| Tracking & privacy | No analytics or ad pixels, by design | Often on by default in the template | Depends entirely on that agency | Varies: check their privacy notice |
| Advertising wording | Checked against ASA/CAP rules before launch | Entirely on you | Rarely sector-specific | Not their job: it's a scheduling tool |
| Contact form monitoring | Tested daily | Not unless you build it yourself | Rarely included | N/A: enquiries usually go through their booking flow |
| Clinical & admin tools | Not what we build: see below | No | Sometimes, at a cost | Scheduling, notes, invoicing: their actual job |
| Best for | A distinctive, compliant site and nothing else bundled in | Confidence and time, tighter budget | Heavy custom functionality, budget to match | Running the clinical and admin side of a practice |
We're not neutral here: we're one of the four options. The figures for the others are real ranges, not straw men; check them yourself.
When each one is actually the right call
A DIY builder: Wix, Squarespace, and similar
The honest case: they're cheap, and you can start today. The gap is everything downstream of "it looks fine": accessibility, tracking and advertising wording become your responsibility, and most people don't know those rules exist until something goes wrong.
A general web agency
Need more than a marketing site: a client portal, custom booking, bespoke integrations? A generalist agency can build what we deliberately don't. What you're less likely to get is a team who knows this sector's ASA rules, or what a 1am visitor researching trauma counselling actually needs.
A practice-management platform
Genuinely excellent at what they do: scheduling, session notes, invoicing, secure client records. That's a real, different job from a marketing website, and we don't do it. Several clients run one alongside a site we've built: the website brings people in, the platform runs the practice.
Us
The right call if you want a distinctive site built for your practice, with compliance and accessibility done as standard, and nothing bundled in that you're paying for but not using. Need scheduling or clinical notes too? Pair us with one of the platforms above.
Still not sure which is right for you?
Tell us what you're weighing up and we'll give you a straight answer, even if it's "one of the others, honestly."